What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 26May24-M

Julie Sandlau Medallion Necklace

Mar 1

Mar 1 Julie Sandlau Medallion Necklace

Crown Princess Mary, Accessories, Necklace

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Annikat Pink and Yellow Stones Earrings

Nov 1

Nov 1 Annikat Pink and Yellow Stones Earrings

Crown Princess Mary, Accessories, Earrings

No. 21 Long-Sleeve Pleated Midi Dress in Pink

May 18

May 18 No. 21 Long-Sleeve Pleated Midi Dress in Pink

Crown Princess Mary, Dresses

Gianvito Rossi Gianvito 105 Pumps in Nude Python

Aug 26

Aug 26 Gianvito Rossi Gianvito 105 Pumps in Nude Python

Crown Princess Mary, Shoes