What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Read more →

Queen Maxima, Shoes

All tagged 27Aug03

Jacques Zehnder Brocade Gown

Nov 29

Nov 29 Jacques Zehnder Brocade Gown

Queen Silvia, Gowns

Darby Scott Necklace Handbag in Black Lizard with Garnet Handle

May 4

May 4 Darby Scott Necklace Handbag in Black Lizard with Garnet Handle

Queen Silvia, Bags

Ernst Paltscho Edelweiss Brooch

Dec 17

Dec 17 Ernst Paltscho Edelweiss Brooch

Queen Silvia, Accessories, Earrings

Björn Weckström Beira Necklace

Nov 26

Nov 26 Björn Weckström Beira Necklace

Crown Princess Victoria, Accessories, Necklace

Moschino Floral Metal Grid Clutch

Nov 26

Nov 26 Moschino Floral Metal Grid Clutch

Crown Princess Victoria, Bags