What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

September 15, 2026

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Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

All tagged 27Aug15

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Apr 25 Ganni Full Midi Skirt in City Hall Lace

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Feb 19 Pilgrim Natalie Earrings

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May 18 Orit Elhanati Abyss Necklace in Yellow Gold

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Dec 1 Stutterheim Stockholm Raincoat in Green

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Oct 23 Gianvito Rossi Glitter Pumps in Gold

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Crown Princess Mary, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 25 Ganni Full Midi Skirt in City Hall Lace

Feb 19 Pilgrim Natalie Earrings

May 18 Orit Elhanati Abyss Necklace in Yellow Gold

Dec 28 Gant Chloe Pumps in Black

Dec 1 Gant Braid Print Shirt Dress

Dec 1 Stutterheim Stockholm Raincoat in Green

Oct 23 Gianvito Rossi Glitter Pumps in Gold

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