What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Featured

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 27Aug18

Mar 30

Mar 30 Marni Wool Sleeveless Coat

Heaven

Crown Princess Mette Marit, Outerwear

Feb 19

Feb 19 Musto Derby BR2 Show Jacket in Navy

Polka Popp

Zara Phillips, Outerwear

Feb 19

Feb 19 Rolex Yacht-Master 40 Watch in Everose Gold

Polka Popp

Zara Phillips, Watches, Accessories

Nov 4

Nov 4 GPA Speed’air Carbon 2X Helmet in Shiny Navy

Polka Popp

Zara Phillips, Hats

Oct 11

Oct 11 Manolo Blahnik Gonone Pumps in Navy Suede

Heaven

Shoes, Crown Princess Mette Marit

Aug 19

Aug 19 Ariat Fuse Trainers in Black

Polka Popp

Zara Phillips, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 30 Marni Wool Sleeveless Coat

Feb 19 Musto Derby BR2 Show Jacket in Navy

Feb 19 Rolex Yacht-Master 40 Watch in Everose Gold

Nov 4 GPA Speed’air Carbon 2X Helmet in Shiny Navy

Oct 11 Manolo Blahnik Gonone Pumps in Navy Suede

Aug 19 Ariat Fuse Trainers in Black

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