What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary attends COP31 - Day 1

November 10, 2026

Queen Mary attends COP31 - Day 1

November 10, 2026

On Monday, Queen Mary attended the first day of the COP31 in Antalya, Türkiye.

Read more →

November 10, 2026

Latest Find

Featured

Marni Wood Bead Bucket Bag

Grand Duchess Maria Teresa, Bags

Marni Wood Bead Bucket Bag

Grand Duchess Maria Teresa, Bags

Read more →

Grand Duchess Maria Teresa, Bags

All tagged 27Feb13

Craft Leisure Full Zip Hoodie

Dec 26

Dec 26 Craft Leisure Full Zip Hoodie

Crown Princess Victoria, Outerwear

Craft Performance Alpine Down Jacket

Dec 26

Dec 26 Craft Performance Alpine Down Jacket

Crown Princess Victoria, Outerwear

Goyard Goyardine St. Louis PM Tote in Grey

Aug 4

Aug 4 Goyard Goyardine St. Louis PM Tote in Grey

Princess Marie, Bags, Princess Madeleine