What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

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Princess Alexandra Monaco, Dresses

All tagged 27Feb25-MM

Swix Trondheim Puffy Jacket in Orange

Feb 26

Feb 26 Swix Trondheim Puffy Jacket in Orange

Crown Princess Mette Marit, Outerwear, Queen Sonja

Topaz of Norway Art 60 by Oslo Boots

Apr 20

Apr 20 Topaz of Norway Art 60 by Oslo Boots

Crown Princess Mette Marit, Shoes

Toni Sailer Lilo Cross-Strap Ski Suit in Black

Mar 8

Mar 8 Toni Sailer Lilo Cross-Strap Ski Suit in Black

Crown Princess Mette Marit, Bottoms