What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

Read more →

August 30, 2026

Latest Find

Featured

Akris Velvet Devoré Shirt Gown

Princess Charlene, Gowns

Akris Velvet Devoré Shirt Gown

Princess Charlene, Gowns

Read more →

Princess Charlene, Gowns

All tagged 27Feb25-Soph

Prada Virgin Wool Blazer

Mar 6

Mar 6 Prada Virgin Wool Blazer

Countess of Wessex, Outerwear

Giulia Barela Drop Small Earrings

Feb 6

Feb 6 Giulia Barela Drop Small Earrings

Countess of Wessex, Earrings, Accessories

Sophie Habsburg In & Out Clutch in Black Embossed Leather

May 17

May 17 Sophie Habsburg In & Out Clutch in Black Embossed Leather

Lady Louise Windsor, Bags, Countess of Wessex

Valentino x Undercover Lip Floral Print Midi Skirt

Nov 10

Nov 10 Valentino x Undercover Lip Floral Print Midi Skirt

Countess of Wessex, Bottoms