What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 27Jan23-V1

Hugo Boss Banora Blouse in Dark Berry

Feb 21

Feb 21 Hugo Boss Banora Blouse in Dark Berry

Crown Princess Mary, Tops, Crown Princess Victoria

Filippa K Emma Cropped Cool Wool Trousers in Maroon

Oct 21

Oct 21 Filippa K Emma Cropped Cool Wool Trousers in Maroon

Crown Princess Victoria, Bottoms

Filippa K Sasha Cool Wool Blazer in Maroon

Oct 21

Oct 21 Filippa K Sasha Cool Wool Blazer in Maroon

Crown Princess Victoria, Outerwear

Valentino Rockstud Flap Shoulder Bag in Black Leather

Sep 15

Sep 15 Valentino Rockstud Flap Shoulder Bag in Black Leather

Crown Princess Victoria, Bags