What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 27Jul17

Uterque Collarless Short Sleeve Blouse in White

Apr 21

Apr 21 Uterque Collarless Short Sleeve Blouse in White

Queen Letizia, Tops

Birkenstock Arizona Sandals in Taupe Suede Leather

Mar 29

Mar 29 Birkenstock Arizona Sandals in Taupe Suede Leather

Charlotte Casiraghi, Shoes

Wandering Puff Sleeve Beach Dress

Aug 18

Aug 18 Wandering Puff Sleeve Beach Dress

Crown Princess Marie Chantal, Dresses

Magrit Mila Pumps in Navy Patent Leather

Jan 15

Jan 15 Magrit Mila Pumps in Navy Patent Leather

Queen Letizia, Shoes