What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

On Thursday, Crown Princess Victoria and Prince Daniel visited the National Board of Health and Welfare in Stockholm.

August 22, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 27Jun12

Jul 28

Jul 28 Carolina Herrera Patterned Asymmetrical Jacket

Heaven

Grand Duchess Maria Teresa, Outerwear

Dec 20

Dec 20 Anya Hindmarch Marano Clutch in Pink Glitter

Polka Popp

Princess Beatrice, Bags

Dec 20

Dec 20 Nicholas Kirkwood for Erdem Printed Platform Pumps

Polka Popp

Princess Beatrice, Shoes

Dec 20

Dec 20 Roksanda Izumi Dress in White/Blue

Polka Popp

Princess Beatrice, Dresses

Nov 23

Nov 23 Hoss Intropia Embroidered Sequin Dress in Black

Heaven

Queen Letizia, Dresses

Oct 28

Oct 28 Hugo Boss Strappy Platform Sandals in Black

Heaven

Queen Letizia, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jul 28 Carolina Herrera Patterned Asymmetrical Jacket

Dec 20 Anya Hindmarch Marano Clutch in Pink Glitter

Dec 20 Nicholas Kirkwood for Erdem Printed Platform Pumps

Dec 20 Roksanda Izumi Dress in White/Blue

Nov 23 Hoss Intropia Embroidered Sequin Dress in Black

Oct 28 Hugo Boss Strappy Platform Sandals in Black

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