What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 27Jun19

Hugo Boss Pleated Front Blouse

Jun 8

Jun 8 Hugo Boss Pleated Front Blouse

Queen Letizia, Tops

Aldo Asiasien Crossbody in Blue

Jan 15

Jan 15 Aldo Asiasien Crossbody in Blue

Princess Benedikte, Bags

Tiffany & Co Paper Flowers Flower Pendant in Pavé Diamond

Feb 1

Feb 1 Tiffany & Co Paper Flowers Flower Pendant in Pavé Diamond

Crown Princess Mary, Accessories, Necklace

Adidas Stan Smith Shoes in White/Collegiate Burgundy

Jul 31

Jul 31 Adidas Stan Smith Shoes in White/Collegiate Burgundy

Princess Elisabeth, Shoes

Bruun Rasmussen Flower Diamond Earrings

May 15

May 15 Bruun Rasmussen Flower Diamond Earrings

Crown Princess Mary, Accessories, Earrings

Prada Pointed Toe 100 Pumps in Beige Leather

Oct 19

Oct 19 Prada Pointed Toe 100 Pumps in Beige Leather

Crown Princess Mary, Shoes

Prada Pointed Toe 100 Pumps in Beige Glossed Leather

Oct 19

Oct 19 Prada Pointed Toe 100 Pumps in Beige Glossed Leather

Queen Letizia, Shoes

Zara Linen Floral Embroidered Babydoll Top in Peach

Aug 18

Aug 18 Zara Linen Floral Embroidered Babydoll Top in Peach

Princess Elisabeth, Tops

No. 21 Long-Sleeve Pleated Midi Dress in Pink

May 18

May 18 No. 21 Long-Sleeve Pleated Midi Dress in Pink

Crown Princess Mary, Dresses

Gucci Ace Bee-Embroidered Sneakers in White

Oct 28

Oct 28 Gucci Ace Bee-Embroidered Sneakers in White

Princess Beatrice, Shoes

Carlend Copenhagen Vanessa Crocodile Clutch in Pink

Sep 2

Sep 2 Carlend Copenhagen Vanessa Crocodile Clutch in Pink

Crown Princess Mary, Bags

Max & Co. Pagoda Skirt

Aug 5

Aug 5 Max & Co. Pagoda Skirt

Princess Beatrice, Bottoms

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia

Hugo Boss Herila Trousers in Blue

Jun 27

Jun 27 Hugo Boss Herila Trousers in Blue

Queen Letizia, Bottoms