What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 27Jun22-Max

Fabienne Delvigne Gladys Hat in Red

Jun 27

Jun 27 Fabienne Delvigne Gladys Hat in Red

Queen Maxima, Hats

Sophie Habsburg Moneypenny Bag in Ferrari

Jun 27

Jun 27 Sophie Habsburg Moneypenny Bag in Ferrari

Queen Maxima, Bags

Natan Couture Jamba Dress in Red

Jun 27

Jun 27 Natan Couture Jamba Dress in Red

Queen Maxima, Dresses

Natan PVC D'Orsay Pumps in Red Suede

Jun 27

Jun 27 Natan PVC D'Orsay Pumps in Red Suede

Queen Mathilde, Shoes, Queen Maxima