What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 27Jun23-K

Shyla London Chunky Knot Baroque Pearl Earrings

Nov 30

Nov 30 Shyla London Chunky Knot Baroque Pearl Earrings

Duchess of Cambridge, Accessories, Earrings

Alessandra Rich Fab 105 Two-Tone Pumps

Jul 6

Jul 6 Alessandra Rich Fab 105 Two-Tone Pumps

Duchess of Cambridge, Shoes

Alessandra Rich Polka Dot Silk Midi Dress

Jun 4

Jun 4 Alessandra Rich Polka Dot Silk Midi Dress

Tatiana Casiraghi, Dresses, Duchess of Cambridge

Mulberry Small Amberley Crossbody Bag in White

Jul 2

Jul 2 Mulberry Small Amberley Crossbody Bag in White

Duchess of Cambridge, Bags