What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Singaporean State Visit to Sweden - Day 2

October 20, 2026

Singaporean State Visit to Sweden - Day 2

October 20, 2026

On Tuesday, the President and First Lady of Singapore spent their second day in Sweden.

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October 20, 2026

Latest Find

Featured

Dries Van Noten Draped Top

Queen Mathilde, Tops

Dries Van Noten Draped Top

Queen Mathilde, Tops

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Queen Mathilde, Tops

All tagged 27Jun24-Soph

Sophie Habsburg Paloma Bag in Neutral

May 21

May 21 Sophie Habsburg Paloma Bag in Neutral

Countess of Wessex, Bags

Eleventy Double-Breasted Cashmere-Blend Blazer

May 8

May 8 Eleventy Double-Breasted Cashmere-Blend Blazer

Countess of Wessex, Outerwear

Cassandra Goad Love the Life Quote Pendant

Mar 3

Mar 3 Cassandra Goad Love the Life Quote Pendant

Countess of Wessex, Accessories, Necklace

Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Countess of Wessex, Shoes