What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 27Jun26-Soph1

Sting Eyewear SST558 Sunglasses

Jun 5

Jun 5 Sting Eyewear SST558 Sunglasses

Countess of Wessex, Accessories, Sunglasses

Giulia Barela Small Pebbles Hoop Earrings

Jun 3

Jun 3 Giulia Barela Small Pebbles Hoop Earrings

Countess of Wessex, Accessories, Earrings

Lexy London Tara Dress in Pink Crown

Nov 21

Nov 21 Lexy London Tara Dress in Pink Crown

Countess of Wessex, Dresses

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet