What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Philippe and Queen Mathilde arrive in Vietnam

Mar 30, 2025

King Philippe and Queen Mathilde arrive in Vietnam

Mar 30, 2025

Mar 30, 2025

Latest Find

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Dries Van Noten Belted Long-Sleeved Maxi Dress in Purple

Princess Caroline, Dresses

Dries Van Noten Belted Long-Sleeved Maxi Dress in Purple

Princess Caroline, Dresses

Princess Caroline, Dresses

All tagged 27Mar25-Mad

Veronica Beard Battista Dickey Blazer

Jun 18

Jun 18 Veronica Beard Battista Dickey Blazer

Princess Madeleine, Outerwear

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Ebba Brahe Loberöd Necklace

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Princess Madeleine, Accessories, Necklace

Rolex Cosmograph Daytona White Dial Watch

Jul 15

Jul 15 Rolex Cosmograph Daytona White Dial Watch

Princess Madeleine, Accessories, Watches