What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged 27May25-M

Scandinavian Edition Veil Jacket

May 27

May 27 Scandinavian Edition Veil Jacket

Crown Princess Mary, Outerwear

Zara Plain Knit Sweater with Buttons in Blue

May 27

May 27 Zara Plain Knit Sweater with Buttons in Blue

Crown Princess Mary, Tops

Salomon X Ultra 5 Mid Gore-Tex Hiking Shoes

May 27

May 27 Salomon X Ultra 5 Mid Gore-Tex Hiking Shoes

Crown Princess Mary, Shoes

Fjällräven Canvas Brass Belt

May 27

May 27 Fjällräven Canvas Brass Belt

Crown Princess Mary, Accessories

Laksen Lady Dynamic Eco Trousers in Olive

Jul 3

Jul 3 Laksen Lady Dynamic Eco Trousers in Olive

Crown Princess Mary, Bottoms

Moncler Liane Quilted Vest

May 29

May 29 Moncler Liane Quilted Vest

Crown Princess Mary, Outerwear

Dulong Fine Jewelry Vega Ring in Gold with Diamonds

Sep 9

Sep 9 Dulong Fine Jewelry Vega Ring in Gold with Diamonds

Crown Princess Mary, Accessories, Rings