What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

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Queen Sofia, Shoes

All tagged 27Nov16

Mehry Mu Initial Raffia Pouch

Dec 31

Dec 31 Mehry Mu Initial Raffia Pouch

Princess Beatrice, Bags

RED Valentino Tailored Wool Blend Coat in Camel

Mar 19

Mar 19 RED Valentino Tailored Wool Blend Coat in Camel

Princess Marie, Outerwear

Ulla Johnson Clementine Floral Print Swiss Dot Dress in Black

Oct 29

Oct 29 Ulla Johnson Clementine Floral Print Swiss Dot Dress in Black

Princess Beatrice, Dresses

Sergio Rossi Madame Ankle Boots in Black Suede

Jun 27

Jun 27 Sergio Rossi Madame Ankle Boots in Black Suede

Princess Marie, Shoes