What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 27Nov16

Mehry Mu Initial Raffia Pouch

Dec 31

Dec 31 Mehry Mu Initial Raffia Pouch

Princess Beatrice, Bags

RED Valentino Tailored Wool Blend Coat in Camel

Mar 19

Mar 19 RED Valentino Tailored Wool Blend Coat in Camel

Princess Marie, Outerwear

Ulla Johnson Clementine Floral Print Swiss Dot Dress in Black

Oct 29

Oct 29 Ulla Johnson Clementine Floral Print Swiss Dot Dress in Black

Princess Beatrice, Dresses

Sergio Rossi Madame Ankle Boots in Black Suede

Jun 27

Jun 27 Sergio Rossi Madame Ankle Boots in Black Suede

Princess Marie, Shoes