What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 27Nov23-Eug

Zara Soft Double-Breasted Waistcoat

Jun 4

Jun 4 Zara Soft Double-Breasted Waistcoat

Princess Eugenie, Outerwear

Next Signature Leather Lace-Up Trainers in White

May 20

May 20 Next Signature Leather Lace-Up Trainers in White

Princess Eugenie, Shoes

Maje Rockin Pleated Dress in Black

Sep 20

Sep 20 Maje Rockin Pleated Dress in Black

Princess Ingrid-Alexandra, Princess Beatrice, Dresses, Princess Eugenie, Charlotte Casiraghi