What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

Read more →

October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

Read more →

HGD Stéphanie, Accessories, Earrings

All tagged 27Nov25-Marg

Christian Lacroix Vintage Bazar Jacket

Nov 27

Nov 27 Christian Lacroix Vintage Bazar Jacket

Queen Margrethe, Outerwear

Georg Jensen Jubilee Brooch

Apr 30

Apr 30 Georg Jensen Jubilee Brooch

Crown Princess Mary, Accessories, Brooches, Queen Margrethe, Queen Silvia, Queen Sonja