What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 27Sept22-S

Karen Millen Sleek Frame Leather Clutch

Feb 25

Feb 25 Karen Millen Sleek Frame Leather Clutch

Princess Sofia, Bags

Daisy Grace Peplum Jacket

Sep 28

Sep 28 Daisy Grace Peplum Jacket

Princess Sofia, Outerwear

Dolce & Gabbana Swarovski Crystal Embellished Headband

Sep 27

Sep 27 Dolce & Gabbana Swarovski Crystal Embellished Headband

Princess Sofia, Hats

Stinaa.J Elsa Pumps in Black Suede

Jul 6

Jul 6 Stinaa.J Elsa Pumps in Black Suede

Princess Sofia, Shoes