What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

Featured

Elie Saab Flower-Appliqué Jumpsuit

Queen Mathilde, Jumpsuits

Elie Saab Flower-Appliqué Jumpsuit

Queen Mathilde, Jumpsuits

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Queen Mathilde, Jumpsuits

All tagged 27Sept22-V1

Gianvito Rossi Gianvito 115 Pumps in Black Patent Leather

Oct 14

Oct 14 Gianvito Rossi Gianvito 115 Pumps in Black Patent Leather

Crown Princess Victoria, Shoes, Princess Sofia

Swarovski Power Rock Clutch

Oct 6

Oct 6 Swarovski Power Rock Clutch

Crown Princess Victoria, Bags

Valerie Selma Long Dress in Leo

Sep 17

Sep 17 Valerie Selma Long Dress in Leo

Crown Princess Victoria, Dresses