What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 27Sept24-AM1

Salvatore Ferragamo Viva 55 Pumps

Sep 27

Sep 27 Salvatore Ferragamo Viva 55 Pumps

Queen Anne Marie, Shoes

Max Mara Valanga Trousers

Sep 27

Sep 27 Max Mara Valanga Trousers

Queen Anne Marie, Bottoms

Max Mara Gradi Shirt Jacket

Sep 27

Sep 27 Max Mara Gradi Shirt Jacket

Queen Anne Marie, Outerwear

Marina Raphael Micro Riviera Bag in Canvas

Sep 27

Sep 27 Marina Raphael Micro Riviera Bag in Canvas

Queen Anne Marie, Bags