What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

August 22, 2026

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Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

All tagged 28Apr12

Jan 29

Jan 29 McQ Alexander McQueen Contrast Zip Jacket

Polka Popp

Princess Beatrice, Outerwear

Dec 27

Dec 27 Miu Miu Matelassé Leather Clutch in Grey

Heaven

Princess Marie, Bags

Jan 25

Jan 25 Anya Hindmarch Marano Box Clutch

Sarah Williams

Duchess of Cambridge, Bags

Jan 6

Jan 6 Alexander McQueen Leather Studded Belt

Sarah Williams

Duchess of Cambridge, Accessories

Nov 29

Nov 29 Christian Louboutin Simple 85 Pumps in Nude Leather

Heaven

Princess Marie, Shoes

Jul 1

Jul 1 Erdem Cecile Dress

Sarah Williams

Duchess of Cambridge, Dresses

Jun 30

Jun 30 Erdem Tigan Customized Blazer

Sarah Williams

Duchess of Cambridge, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jan 29 McQ Alexander McQueen Contrast Zip Jacket

Dec 27 Miu Miu Matelassé Leather Clutch in Grey

Jan 25 Anya Hindmarch Marano Box Clutch

Jan 6 Alexander McQueen Leather Studded Belt

Nov 29 Christian Louboutin Simple 85 Pumps in Nude Leather

Jul 1 Erdem Cecile Dress

Jun 30 Erdem Tigan Customized Blazer

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