What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Royal Windsor Horse Show

May 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Royal Windsor Horse Show

May 17, 2026

May 17, 2026

Latest Find

Featured

Rondini Salomé Sandals in Natural

Tatiana Casiraghi, Shoes

Rondini Salomé Sandals in Natural

Tatiana Casiraghi, Shoes

Tatiana Casiraghi, Shoes

All tagged 28Feb08

Stella McCartney Wool Swing Coat

May 17

May 17 Stella McCartney Wool Swing Coat

Princess Beatrice, Outerwear