What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Stockh lm Studio Cadenza Skirt in Black

Princess Sofia, Bottoms

Stockh lm Studio Cadenza Skirt in Black

Princess Sofia, Bottoms

Princess Sofia, Bottoms

All tagged 28Feb24-Bea

Maje Gamon Coat in Black

Feb 17

Feb 17 Maje Gamon Coat in Black

Princess Beatrice, Outerwear

Maje 120 For Strap Boots in Black

Apr 28

Apr 28 Maje 120 For Strap Boots in Black

Princess Beatrice, Shoes

Alexander McQueen Jacquard-Knit A-Line Mini Skirt in Flower & Vine Print

Sep 2

Sep 2 Alexander McQueen Jacquard-Knit A-Line Mini Skirt in Flower & Vine Print

Princess Beatrice, Bottoms