What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Renatta & Go Pleated Blouse

Infanta Sofia, Tops

Renatta & Go Pleated Blouse

Infanta Sofia, Tops

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Infanta Sofia, Tops

All tagged 28Feb24-Bea

Maje Gamon Coat in Black

Feb 17

Feb 17 Maje Gamon Coat in Black

Princess Beatrice, Outerwear

Maje 120 For Strap Boots in Black

Apr 28

Apr 28 Maje 120 For Strap Boots in Black

Princess Beatrice, Shoes

Alexander McQueen Jacquard-Knit A-Line Mini Skirt in Flower & Vine Print

Sep 2

Sep 2 Alexander McQueen Jacquard-Knit A-Line Mini Skirt in Flower & Vine Print

Princess Beatrice, Bottoms