What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 28Feb24-Bea

Maje Gamon Coat in Black

Feb 17

Feb 17 Maje Gamon Coat in Black

Princess Beatrice, Outerwear

Maje 120 For Strap Boots in Black

Apr 28

Apr 28 Maje 120 For Strap Boots in Black

Princess Beatrice, Shoes

Alexander McQueen Jacquard-Knit A-Line Mini Skirt in Flower & Vine Print

Sep 2

Sep 2 Alexander McQueen Jacquard-Knit A-Line Mini Skirt in Flower & Vine Print

Princess Beatrice, Bottoms