What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 28Feb24-Bea

Maje Gamon Coat in Black

Feb 17

Feb 17 Maje Gamon Coat in Black

Princess Beatrice, Outerwear

Maje 120 For Strap Boots in Black

Apr 28

Apr 28 Maje 120 For Strap Boots in Black

Princess Beatrice, Shoes

Alexander McQueen Jacquard-Knit A-Line Mini Skirt in Flower & Vine Print

Sep 2

Sep 2 Alexander McQueen Jacquard-Knit A-Line Mini Skirt in Flower & Vine Print

Princess Beatrice, Bottoms