What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 28Feb25-MM

Swix Trondheim Puffy Jacket in Orange

Feb 26

Feb 26 Swix Trondheim Puffy Jacket in Orange

Crown Princess Mette Marit, Outerwear, Queen Sonja

Amundsen Field Trousers in Navy

Aug 17

Aug 17 Amundsen Field Trousers in Navy

Crown Princess Mette Marit, Bottoms

Topaz of Norway Art 60 by Oslo Boots

Apr 20

Apr 20 Topaz of Norway Art 60 by Oslo Boots

Crown Princess Mette Marit, Shoes