What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

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Charlotte Casiraghi, Accessories, Earrings

All tagged 28Jan23-Max

Chloé Rosie Octagonal Sunglasses

Jan 28

Jan 28 Chloé Rosie Octagonal Sunglasses

Queen Maxima, Accessories, Sunglasses

Salvatore Ferragamo Suede Loafers

Jun 13

Jun 13 Salvatore Ferragamo Suede Loafers

Queen Maxima, Shoes

Gianvito Rossi Gianvito 105 Pumps in Dark Brown Suede

Jun 13

Jun 13 Gianvito Rossi Gianvito 105 Pumps in Dark Brown Suede

Queen Maxima, Shoes, Crown Princess Mary

Zimmermann Veneto Border Paisley Linen Dress in Red

Dec 22

Dec 22 Zimmermann Veneto Border Paisley Linen Dress in Red

Queen Maxima, Dresses