What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 28Jan24-LT

Seed Heritage Glitter Initial Cap

Feb 3

Feb 3 Seed Heritage Glitter Initial Cap

Lena Tindall, Hats

Mango Kids Printed Cotton Leggings in Black

Feb 3

Feb 3 Mango Kids Printed Cotton Leggings in Black

Lena Tindall, Bottoms

Patagonia Hi-Loft Down Sweater Hoody in Violet Red

Oct 21

Oct 21 Patagonia Hi-Loft Down Sweater Hoody in Violet Red

Mia Tindall, Outerwear, Lena Tindall