What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

Sergio Rossi Chain Shoulder Bag

HGD Stéphanie, Bags

Sergio Rossi Chain Shoulder Bag

HGD Stéphanie, Bags

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HGD Stéphanie, Bags

All tagged 28Jun22-Max

Chanel Round Sunglasses in Silver/Pink

Nov 3

Nov 3 Chanel Round Sunglasses in Silver/Pink

Queen Maxima, Accessories, Sunglasses

Salvatore Ferragamo Avola85 Pumps in Nude Patent Leather

Sep 16

Sep 16 Salvatore Ferragamo Avola85 Pumps in Nude Patent Leather

Queen Maxima, Shoes

Sophie Habsburg Cleo Clutch in Sand

Aug 10

Aug 10 Sophie Habsburg Cleo Clutch in Sand

Queen Maxima, Bags

Natan Sleeveless Lace Midi Dress in Blue

Dec 22

Dec 22 Natan Sleeveless Lace Midi Dress in Blue

Queen Maxima, Dresses