What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Read more →

Princess Charlene, Shoes

All tagged 28Jun23-S

Sophie Habsburg Luisa Bag in Blue

May 26

May 26 Sophie Habsburg Luisa Bag in Blue

Countess of Wessex, Bags

ME and EM Military Button Blazer

Apr 11

Apr 11 ME and EM Military Button Blazer

Countess of Wessex, Outerwear, Lady Louise Windsor

Me + Em AM-PM Merino Pleat Skirt

Jul 1

Jul 1 Me + Em AM-PM Merino Pleat Skirt

Countess of Wessex, Bottoms

Penelope Chilvers Valenciana Espadrille

Jun 16

Jun 16 Penelope Chilvers Valenciana Espadrille

Countess of Wessex, Shoes