What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 28May25-Max

Chanel East West Flap Bag

Apr 22

Apr 22 Chanel East West Flap Bag

Queen Maxima, Bags

Chanel 2008 Tweed Pattern Jacket in Green

May 29

May 29 Chanel 2008 Tweed Pattern Jacket in Green

Queen Maxima, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Black Leather

Sep 17

Sep 17 Gianvito Rossi Gianvito 105 Pumps in Black Leather

Crown Princess Mary, Shoes, Queen Maxima, Crown Princess Victoria, Princess Catharina-Amalia