What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria marks Swedish Soldiers' Home Association's 150th anniversary

June 1, 2026

Crown Princess Victoria marks Swedish Soldiers' Home Association's 150th anniversary

June 1, 2026

June 1, 2026

Latest Find

Featured

TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Countess of Wessex, Shoes

TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Countess of Wessex, Shoes

Countess of Wessex, Shoes

All tagged 28May26-Soph

TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Jun 1

Jun 1 TOMS Valencia Platform Espadrilles in Niagara Mist Chambray Dot

Countess of Wessex, Shoes

Penelope Chilvers Monday Blouse in Blue/Multi

Jun 1

Jun 1 Penelope Chilvers Monday Blouse in Blue/Multi

Countess of Wessex, Tops

Paige Mayslie Joggers

Feb 9

Feb 9 Paige Mayslie Joggers

Countess of Wessex, Bottoms

Eleventy Single-Breasted Wool-Blend Blazer

May 18

May 18 Eleventy Single-Breasted Wool-Blend Blazer

Countess of Wessex, Outerwear

Monica Vinader Siren Earrings in Aquamarine

Dec 25

Dec 25 Monica Vinader Siren Earrings in Aquamarine

Countess of Wessex, Accessories, Earrings

Dolce & Gabbana DG4080 Sunglasses

Apr 23

Apr 23 Dolce & Gabbana DG4080 Sunglasses

Countess of Wessex, Accessories