What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 28Nov23-Max1

Iris van Herpen Gaia Gown

Nov 28

Nov 28 Iris van Herpen Gaia Gown

Queen Maxima, Gowns

Christian Dior Lady Dior Croisiere Perforated Clutch in Silver

Jul 6

Jul 6 Christian Dior Lady Dior Croisiere Perforated Clutch in Silver

Queen Maxima, Bags

Aquazzura Evita 130 Plateau Sandals in Metallic

Dec 22

Dec 22 Aquazzura Evita 130 Plateau Sandals in Metallic

Queen Maxima, Shoes