What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 28Oct13-Eug

Helmut Lang Leather Jacket with Shearling Collar

Sep 14

Sep 14 Helmut Lang Leather Jacket with Shearling Collar

Princess Eugenie, Outerwear

Mulberry Oversized Alexa Satchel in Chocolate

Dec 27

Dec 27 Mulberry Oversized Alexa Satchel in Chocolate

Princess Eugenie, Bags

KG by Kurt Geiger Stefani Wedge Booties

May 2

May 2 KG by Kurt Geiger Stefani Wedge Booties

Princess Beatrice, Princess Eugenie, Shoes