What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 28Oct13-Eug

Helmut Lang Leather Jacket with Shearling Collar

Sep 14

Sep 14 Helmut Lang Leather Jacket with Shearling Collar

Princess Eugenie, Outerwear

Mulberry Oversized Alexa Satchel in Chocolate

Dec 27

Dec 27 Mulberry Oversized Alexa Satchel in Chocolate

Princess Eugenie, Bags

KG by Kurt Geiger Stefani Wedge Booties

May 2

May 2 KG by Kurt Geiger Stefani Wedge Booties

Princess Beatrice, Princess Eugenie, Shoes