What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 28Oct19

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Nadia Shelbaya Emerald Beads Necklace

Sep 24

Sep 24 Nadia Shelbaya Emerald Beads Necklace

Crown Princess Mary, Dresses

Cartier Vintage Elephant Bracelet in Gold

Dec 22

Dec 22 Cartier Vintage Elephant Bracelet in Gold

Queen Maxima, Accessories, Bracelet, Princess Catharina-Amalia

Natan Wide-Leg Sequin Trousers in Green

Dec 22

Dec 22 Natan Wide-Leg Sequin Trousers in Green

Queen Maxima, Bottoms

Massimo Dutti Wool Wrap Coat in Grey

Oct 28

Oct 28 Massimo Dutti Wool Wrap Coat in Grey

Crown Princess Mary, Outerwear, Princess Madeleine

Roksanda Elcet Floral-Print Silk Blouse

Oct 28

Oct 28 Roksanda Elcet Floral-Print Silk Blouse

Crown Princess Mary, Tops

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories

Jimmy Choo Romy 100 Pumps in Navy Suede

Jun 26

Jun 26 Jimmy Choo Romy 100 Pumps in Navy Suede

Shoes, Princess Marie, Zara Phillips, Crown Princess Mary, Princess Tatiana