What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 28Oct24

ME and EM Silk Cotton Hand-Painted Floral Print Blouse

Oct 28

Oct 28 ME and EM Silk Cotton Hand-Painted Floral Print Blouse

Countess of Wessex, Tops

Rothy's The Point Mary Jane II Shoes in Black

Oct 15

Oct 15 Rothy's The Point Mary Jane II Shoes in Black

Princess Beatrice, Shoes

Strathberry Mosaic Nano Bag in Black

Sep 28

Sep 28 Strathberry Mosaic Nano Bag in Black

Princess Beatrice, Bags

Gabriela Hearst Vesta Trousers in Chocolate

Nov 8

Nov 8 Gabriela Hearst Vesta Trousers in Chocolate

Countess of Wessex, Bottoms