What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 1

October 17, 2026

Crown Princess Victoria visits Västernorrland County - Day 1

October 17, 2026

On Wednesday, Crown Princess Victoria started a two-day visit to Västernorrland County.

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October 17, 2026

Latest Find

Featured

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 28Sept25

Zara Fitted Double-Breasted Blazer in Light Green

Oct 14

Oct 14 Zara Fitted Double-Breasted Blazer in Light Green

Camille Gottlieb, Outerwear

Max Mara Zelma Trousers

Sep 28

Sep 28 Max Mara Zelma Trousers

Countess of Wessex, Bottoms

Max Mara Dilly Blazer in Brown

Sep 12

Sep 12 Max Mara Dilly Blazer in Brown

Countess of Wessex, Outerwear

Gianvito Rossi Foster Boots

May 13

May 13 Gianvito Rossi Foster Boots

Countess of Wessex, Shoes

Frame Frankie Puff Sleeve Crew Top in Cafe au Lait

Jan 26

Jan 26 Frame Frankie Puff Sleeve Crew Top in Cafe au Lait

Countess of Wessex, Tops