What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Frederik and Queen Mary host European Political Community dinner

Oct 1, 2025

King Frederik and Queen Mary host European Political Community dinner

Oct 1, 2025

Oct 1, 2025

Latest Find

Featured

Weill Dual Material Tweed Dress

Queen Silvia, Dresses

Weill Dual Material Tweed Dress

Queen Silvia, Dresses

Queen Silvia, Dresses

All tagged 28Sept25

Max Mara Zelma Trousers

Sep 28

Sep 28 Max Mara Zelma Trousers

Countess of Wessex, Bottoms

Max Mara Dilly Blazer in Brown

Sep 12

Sep 12 Max Mara Dilly Blazer in Brown

Countess of Wessex, Outerwear

Gianvito Rossi Foster Boots

May 13

May 13 Gianvito Rossi Foster Boots

Countess of Wessex, Shoes

Frame Frankie Puff Sleeve Crew Top in Cafe au Lait

Jan 26

Jan 26 Frame Frankie Puff Sleeve Crew Top in Cafe au Lait

Countess of Wessex, Tops