What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

Apr 29, 2026

Latest Find

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Erdem Crepe Single Breasted Fitted Blazer

Duchess of Cambridge, Outerwear

Erdem Crepe Single Breasted Fitted Blazer

Duchess of Cambridge, Outerwear

Duchess of Cambridge, Outerwear

All tagged 29Apr26-M

Greta Lauren Jacket

Nov 6

Nov 6 Greta Lauren Jacket

Princess Sofia, Outerwear, Crown Princess Mary

Bagutta Brooket Shirt in Blue

May 15

May 15 Bagutta Brooket Shirt in Blue

Crown Princess Mary, Tops

Cartier Tank Francaise Watch in Yellow Gold

Mar 23

Mar 23 Cartier Tank Francaise Watch in Yellow Gold

Crown Princess Mary, Accessories, Watches, Charlotte Casiraghi

Chanel Lambskin Ballerinas in Beige & Black

Jul 13

Jul 13 Chanel Lambskin Ballerinas in Beige & Black

Meghan Markle, Shoes, Queen Silvia, Princess Beatrice, Crown Princess Mary, Charlotte Casiraghi, Princess Astrid, Princess Isabella, Crown Princess Victoria

Ralph Lauren Soft Ricky Tote Bag in Light Brown

Nov 3

Nov 3 Ralph Lauren Soft Ricky Tote Bag in Light Brown

Crown Princess Mary, Bags, Princess Marie

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet