What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 29Jan08

Diane von Furstenberg Patterned Coat

Jul 15

Jul 15 Diane von Furstenberg Patterned Coat

Queen Mathilde, Outerwear

By Malene Birger Beaded Cardigan

Jun 3

Jun 3 By Malene Birger Beaded Cardigan

Crown Princess Victoria, Outerwear

Gucci Horsebit Tassel Heels

Dec 23

Dec 23 Gucci Horsebit Tassel Heels

Crown Princess Victoria, Shoes