What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 29Jan13

Natan Suede Clutch in Orange

Mar 30

Mar 30 Natan Suede Clutch in Orange

Queen Mathilde, Bags

Natan Two-Tone Dress

Oct 9

Oct 9 Natan Two-Tone Dress

Queen Mathilde, Dresses, Queen Maxima

Christian Dior Fall 2012 Embroidered Coat

May 22

May 22 Christian Dior Fall 2012 Embroidered Coat

Princess Astrid, Outerwear

Swarovski Crystal Flower Heritage Necklace

Sep 6

Sep 6 Swarovski Crystal Flower Heritage Necklace

HGD Stéphanie, Accessories, Necklace

Kurt Geiger Estee Suede Pumps

Dec 26

Dec 26 Kurt Geiger Estee Suede Pumps

Duchess of Cambridge, Shoes

Tod's D-Styling Medium Bauletto Bag in Grey Leather

Jul 7

Jul 7 Tod's D-Styling Medium Bauletto Bag in Grey Leather

Duchess of Cambridge, Bags

Diane von Furstenberg Samuella Abstract Print Dress

Jun 29

Jun 29 Diane von Furstenberg Samuella Abstract Print Dress

Duchess of Cambridge, Dresses

Temperley London Odele Shearling Coat

Jun 28

Jun 28 Temperley London Odele Shearling Coat

Duchess of Cambridge, Outerwear

J.Crew Heartbreaker Sweater

Jun 24

Jun 24 J.Crew Heartbreaker Sweater

Meghan Markle, Tops