What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde takes part in “Reading Out Loud Week”

November 12, 2026

Queen Mathilde takes part in “Reading Out Loud Week”

November 12, 2026

On Thursday, Queen Mathilde took part in “Reading Out Loud Week”

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 29Mar22-Vic1

By Malina Meadow Dress in Empire

Mar 29

Mar 29 By Malina Meadow Dress in Empire

Crown Princess Victoria, Dresses

Ebba Brahe 3 Star Bracelet

Oct 26

Oct 26 Ebba Brahe 3 Star Bracelet

Crown Princess Victoria, Accessories, Bracelet

Ebba Brahe Bridge Bracelet

Sep 17

Sep 17 Ebba Brahe Bridge Bracelet

Crown Princess Victoria, Accessories, Bracelet

Sophie by Sophie Engraved Heart Bracelet

Sep 17

Sep 17 Sophie by Sophie Engraved Heart Bracelet

Crown Princess Victoria, Accessories, Bracelet

Dior Patent Leather Pump

Sep 8

Sep 8 Dior Patent Leather Pump

Crown Princess Victoria, Shoes, Crown Princess Marie Chantal