What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 29May17-M

Gianvito Rossi Snakeskin Pointy Pumps

Sep 8

Sep 8 Gianvito Rossi Snakeskin Pointy Pumps

Crown Princess Mary, Shoes

Ole Lynggaard Copenhagen Leaf Brooch

Sep 8

Sep 8 Ole Lynggaard Copenhagen Leaf Brooch

Crown Princess Mary, Brooches, Accessories

Max Mara Cariddi Palazzo Trousers

Sep 8

Sep 8 Max Mara Cariddi Palazzo Trousers

Crown Princess Mary, Bottoms, Princess Isabella

Max Mara Cariddi Vest

Sep 8

Sep 8 Max Mara Cariddi Vest

Crown Princess Mary, Jumpsuits, Princess Isabella

Naledi Copenhagen Allana Ostrich Clutch in Latte Beige

Sep 5

Sep 5 Naledi Copenhagen Allana Ostrich Clutch in Latte Beige

Crown Princess Mary, Bags

Max Mara Silk Panama Jacket in White

Sep 2

Sep 2 Max Mara Silk Panama Jacket in White

Crown Princess Mary, Outerwear, Princess Isabella