What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 29May19-Eug

Maggie Mowbray Helena Veil & Feather Headpiece in Off White

Aug 31

Aug 31 Maggie Mowbray Helena Veil & Feather Headpiece in Off White

Princess Eugenie, Hats, Crown Princess Mary

Anya Hindmarch Marano Clutch in Light Brown Stingray

Aug 31

Aug 31 Anya Hindmarch Marano Clutch in Light Brown Stingray

Princess Eugenie, Bags

Sandro Gladis 2 in 1 Wrap Dress in Neutral

Aug 31

Aug 31 Sandro Gladis 2 in 1 Wrap Dress in Neutral

Princess Eugenie, Dresses

Valentino Rockstud Leather Pumps in Metallic Silver

Jun 18

Jun 18 Valentino Rockstud Leather Pumps in Metallic Silver

Princess Eugenie, Shoes