What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 29May22-A

Fabrizio Viti Take a Bow Suede Pumps

May 29

May 29 Fabrizio Viti Take a Bow Suede Pumps

Princess Alexandra Monaco, Shoes

HVN Laura Gathered TENCEL-blend Chambray Midi Dress

May 29

May 29 HVN Laura Gathered TENCEL-blend Chambray Midi Dress

Princess Alexandra Monaco, Dresses

Celine Cat Eye S193 Sunglasses

May 28

May 28 Celine Cat Eye S193 Sunglasses

Accessories, Sunglasses, Princess Alexandra Monaco