What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

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Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 29May26-V

Ebba Brahe Agate Earrings

Oct 26

Oct 26 Ebba Brahe Agate Earrings

Crown Princess Victoria, Accessories, Earrings

H&M Conscious Collection Organic Silk Dress

Sep 18

Sep 18 H&M Conscious Collection Organic Silk Dress

Crown Princess Victoria, Dresses, Crown Princess Mette Marit

H&M Ruffle Sandals

Jul 14

Jul 14 H&M Ruffle Sandals

Crown Princess Victoria, Shoes