What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 29Nov21-Eug

Gabriela Hearst Seymore Dress in Navy

Dec 6

Dec 6 Gabriela Hearst Seymore Dress in Navy

Princess Eugenie, Dresses

Sandro Pensée Tartan Coat

Nov 18

Nov 18 Sandro Pensée Tartan Coat

Princess Eugenie, Outerwear

Isabel Marant Lokyo Knee Boots in Black Suede

Sep 17

Sep 17 Isabel Marant Lokyo Knee Boots in Black Suede

Princess Eugenie, Shoes