What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 29Nov22-Bea

Dee Ocleppo Envelope Clutch in Floral-Embossed Leather

May 4

May 4 Dee Ocleppo Envelope Clutch in Floral-Embossed Leather

Princess Beatrice, Bags

Zara Stiletto Heel Ankle Boots in Black

Feb 17

Feb 17 Zara Stiletto Heel Ankle Boots in Black

Princess Beatrice, Shoes

Maje Rabotte Jacket in Black

Dec 20

Dec 20 Maje Rabotte Jacket in Black

Princess Beatrice, Princess Eugenie, Outerwear

Reiss Aspen Skirt in Cinnamon

Aug 4

Aug 4 Reiss Aspen Skirt in Cinnamon

Princess Beatrice, Bottoms