What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

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Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 29Nov23-S

Ble Patterned Shirt

Nov 29

Nov 29 Ble Patterned Shirt

Countess of Wessex, Tops

Nicola Sexton Leather Pointed Pumps in Cream

Oct 4

Oct 4 Nicola Sexton Leather Pointed Pumps in Cream

Countess of Wessex, Shoes

Emilia Wickstead Pris Pleated Midi Skirt in White

May 21

May 21 Emilia Wickstead Pris Pleated Midi Skirt in White

Countess of Wessex, Bottoms

Brasher Hillmaster GTX Walking Shoes

Dec 26

Dec 26 Brasher Hillmaster GTX Walking Shoes

Duchess of Cambridge, Shoes, Countess of Wessex