What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 29Oct12

Natan Metal Frame Clutch in Black

Nov 30

Nov 30 Natan Metal Frame Clutch in Black

Queen Maxima, Bags

Prada Round Toe Pumps in Black Satin

Apr 3

Apr 3 Prada Round Toe Pumps in Black Satin

Crown Princess Mary, Shoes

Prada Collarless Coat in Black

Oct 11

Oct 11 Prada Collarless Coat in Black

Crown Princess Mary, Outerwear

Bottega Veneta Campana Hobo Bag in Black

Sep 20

Sep 20 Bottega Veneta Campana Hobo Bag in Black

Crown Princess Mary, Bags, Grand Duchess Maria Teresa